BeAnElf.com helps send deserving/underprivileged children things they have asked for in letters written to Santa. I rebranded them in the Fall of 2018. At first I was experimenting with different ways to represent an elf, but ultimately creating a mark for an organization called “Be an elf,” that didn’t directly reference an elf was not working so I landed on an elf hat. Because it is a program run through the USPS, pulling the boarder of a stamp into the mark was a subtle but important detail and the heart representing charity pulls together the negative space.