Society is becoming cashless and financial experts believe that holding a debit card or seeing a balance in a bank account does not provide the same tangible, emotional connection as actually being able to count your money. So when children no longer have piggy banks to hold, count, and save, how will we teach them the value of the number on their screen? fund is an app that puts the fun into saving by helping middle schoolers visualize what their bank account balance represents in terms of their savings goals and will help them make choices about when to spend versus save by providing real time visuals for every “what if” they may have.

In addition to the app itself, the deliverables for this assignment were a documentation book, an explanatory video and an exhibition display board. Please view the documentation book for my research and brand development.

This project was completed in AU 2019, but I continued to complete research for it during SP 2020 to complete requirements for a research distinction. This additional thesis work can be found in the University's Knowledge Bank here.