Created in Fall 2017, these pictograms are for Kampgrounds of America (KOA), which is a higher-scale, family-oriented chain of campgrounds. Currently, when an independent campground joins the KOA chain, they aren’t required to change their campground map to KOA branding, so there are a lot of differences between each KOA campground location, even though they are in the same company. My goal was to solve this issue with an all-encompassing set of pictograms.