In Fall 2020, Taft’s Brewing Company out of Cincinnati, OH, hosted a contest to design the can/packaging for their new Double IPA named “Paint the Town Hoppy.” As described by them at the time of the contest, “this hoppy beer will have mandarin orange and grapefruit aromas that are followed by notes of ripe papaya and golden pineapple.” I used this description and their other can designs as inspiration for the bright, fruity colors and design elements of my entry.